15 Marketing Tasks You Can Outsource to a Marketing Assistant

As a small business owner, you’re expected to do it all — build a brand, engage on social media, send newsletters, run ads, keep your website updated… oh, and run your actual business.

But what if you didn’t have to do it all alone?

That’s where a marketing assistant (👋 like Reba Media & Marketing) comes in. Hiring flexible marketing support gives you access to professional help without the cost or commitment of a full-time employee or pricey agency retainer.

Here are 15 powerful marketing tasks you can confidently outsource today — and why it just might be the smartest move you make for your business.

1. Social Media Content Creation

Let’s face it — social media takes time. A marketing assistant can create eye-catching posts, engaging captions, and seasonal campaigns that align with your brand’s voice and goals.

2. Scheduling & Posting Across Platforms

It’s not just about what to post — it’s about when and where. Let your assistant manage your scheduling tools (like Later or Meta Business Suite) to keep your content flowing without you lifting a finger.

3. Email Marketing

Monthly updates, sales announcements, or welcome emails — your marketing assistant can draft, design, and send them through platforms like Constant Contact or Mailchimp, all while tracking open and click-through rates.

4. Ad Campaign Setup & Monitoring

Whether it’s Facebook, Instagram, or Google Ads, your assistant can build out campaigns, monitor performance, and adjust spend — all while ensuring your budget is working for you.

5. Website Edits & Updates

Need to fix a typo, swap a photo, or add a new product or service page? Skip the back-and-forth with a developer. A marketing assistant can handle basic updates in platforms like Wix, Squarespace, or WordPress.

6. Blog Writing & SEO Support

Keeping your blog fresh boosts SEO and builds trust with your audience. Your assistant can help brainstorm ideas, write optimized posts, and get them published — even sourcing images and internal links.

7. Landing Page Creation

Launching a new product or event? Marketing support can help design and write clear, compelling landing pages that actually convert — with tracking in place for leads or form fills.

8. Branded Graphics for Social & Print

Need a new business card design? A postcard for your next event? Eye-catching Instagram stories? A marketing assistant with design skills can whip up brand-aligned visuals fast.

9. Google Business Profile Management

Keeping your listing updated with hours, photos, and posts is key for local SEO. Hand this task off to a pro so your business stays visible and verified.

10. Marketing Reports & Performance Recaps

Let your assistant track your weekly or monthly metrics (ad conversions, email engagement, website traffic) so you can make smart decisions without sifting through analytics.

11. Review Monitoring & Response

Online reviews matter. A marketing assistant can help monitor Google, Yelp, or Facebook reviews — and craft polite, professional responses that show your business cares.

12. Event Promotion & Coordination

Hosting a pop-up, open house, or fundraiser? Your assistant can design flyers, schedule posts, email your list, and make sure your audience shows up.

13. Lead Generation Support

From creating free downloads to setting up inquiry forms or capturing contacts through ads, your assistant can help you attract and convert new leads.

14. CRM or Email List Management

Whether you’re using HubSpot, Salesforce, or just a Google Sheet — your marketing assistant can keep your contacts organized, tagged, and ready for follow-up.

15. Strategy & Brainstorming Sessions

Sometimes, you just need a fresh perspective. A marketing assistant isn’t just a task-doer — they can also be a thought partner. Schedule strategy sessions to brainstorm campaign ideas, solve challenges, and map out your next move.

Since launching Reba Media & Marketing, the Marketing Assistant role has become the most popular choice — far beyond just one-off projects. Why? Because no two businesses are alike, and their marketing support shouldn’t be either. One client may rely heavily on social media, reporting, and email marketing, while another focuses more on print materials like flyers, signage, and occasional social content. And some clients need it all — making RMM their go-to marketing partner for everything from digital ads to brochures. The Marketing Assistant package is designed to flex and scale with your business, whatever your goals may be.

Ready to stop juggling and start scaling?

Reba Media & Marketing is here to help. With years of hands-on experience and a custom approach for every client, you’ll get marketing support that feels like an in-house team member — without the overhead.

👉 Learn more about hiring a Marketing Assistant here.